Sometimes life is like a stormy sea on a dark night, full of ups and downs and big waves that leave you feeling lost. All you need is a light to guide your way and carry you to the end of the month. AZKIVAM exists for exactly those moments: instant shopping credit, split into four easy instalments, with zero added interest.
For this campaign, we leaned into the small, relatable chaos of everyday life: the last-minute guests from far, the unexpected need, the "I'll figure it out" moment that suddenly has a very simple solution. The tone is light, a little playful, and intentionally imperfect, because that's exactly how real life feels.
The brand mascot carries the whole campaign. We kept the illustration a room to be a little clumsy, a little too eager, endearingly flawed, the kind of character you actually root for. The visuals feel familiar and warm rather than polished and distant.
Across three motion pieces, we explored three different everyday scenarios where quick credit access changes the game. Each one is its own small story, grounded in a real moment, with just enough humor to make it stick.
Art & Creative Director: Sina Sankar
Illustration: Kim Barhemmat
Video Director & Motion Designer: Omid Mardanbeigi
