Vanilla, a renowned premium pastry brand in Tehran, underwent a rebranding to expand its customer base and appeal to a wider demographic. By transitioning from a pastry-focused concept to a café, bakery, and pastry shop, Vanilla aimed to create a more inviting and inclusive atmosphere. To support this transformation, a distinctive visual identity was developed. The combination of the words "V" and "و" (the first letter of Vanilla in Farsi), along with a script-like typeface, was carefully chosen to evoke a sense of warmth and friendliness, avoiding the perceived exclusivity often associated with luxury brands. This rebranding initiative reflected Vanilla's commitment to providing a premium experience while fostering a more accessible and welcoming environment for its customers.
